What you’re looking at
/store/<address> — the address you claim under Settings → Store Page. Until you claim one and switch the page Live, there is nothing public to visit even if Products is full. Selling also needs a connected payment account: without one the screen shows Connect payouts to sell products.
A new practice sees an empty Products tab and zeroes on Overview. Money figures are in your practice’s own currency; see Currency.
List something for sale
There are two routes in, and the fast one is usually right.The fast route — sell from inventory
Open Sell from inventory
Select Sell on the item
Finish and publish it
The full route — build the product
Use the product editor when the product needs a description, photographs or more than one size. It says what it is: “Details, variants, and photos. Stock + cost come from the linked inventory item.”Enter the details
Set tax if this one differs
Save once to create it
Add variants
Save each variant in turn
Publish the storefront
Claim your address and style the page under Settings → Store Page: the address, the headline and success message, accent colour and layout, featured products, and your default tax rate. Then switch it from Off to Live and save — both, or the page stays private. Full walkthrough: Store page.What your plan allows
- On Free: “Selling products is available on the Starter plan and above. Upgrade to open your store.”
- “Digital products are available on the Team plan. Upgrade to sell downloads.”
- “Embedding your storefront is a Team feature. Upgrade to add it to your website.”
shop.yourpractice.example is a Team feature — see Custom domains.
Who can do this
- Enforcement is opt-in, per person. Someone never saved in the permissions sheet is unrestricted; the sheet warns “Saving starts enforcing”.
- A denied action is recorded; an allowed one is not. Hiding Store from a sidebar is a convenience, not a security boundary.
Check it worked
- The product appears under Products and counts towards Active products on Overview.
- Your store address loads in a private browser window, with the product and its price visible.
- A test order appears under Orders, and the linked inventory item’s on-hand figure has dropped.
Common issues
I cannot edit the stock level or the cost
I cannot edit the stock level or the cost
My variant did not save
My variant did not save
The store address is refused
The store address is refused
The page is not public
The page is not public
I have hit the product limit
I have hit the product limit
An order came in for something out of stock
An order came in for something out of stock
FAQ
Do I need a payment account to sell?
Do I need a payment account to sell?
Do store orders appear in Billing?
Do store orders appear in Billing?
Can a client buy without a client record?
Can a client buy without a client record?
Can one product draw from two inventory items?
Can one product draw from two inventory items?
What happens to listed products if I stop stocking something?
What happens to listed products if I stop stocking something?